This page may contain affiliate links which means I may earn a commission if you use them. And girl, I only recommend products and services that I love and trust.
Quick question for ya.
How are your affiliate sales looking these days?
I mean, are you killing it with your monthly earnings, or are you barely making enough to support that chai tea latte habit of yours?
Hey, no shame if it’s the latter. Trust me, I’ve been there. And yes, it sucks.
But the truth is, affiliate marketing isn’t always easy peasy.
In fact, it often takes a ton of work to make good money with those pretty little links of yours. And when you see that affiliate payment of a whopping $5.98 deposited into your account each month, you could just cry.
Seriously. One big, fat, ugly cry.
You’re frustrated. You’re stuck. And you’re wondering, what the heck am I doing wrong?
Let’s take a peek at your affiliate marketing strategy and see what’s holding you back from making that passive income you crave.
1. YOU’RE NOT BEST FRIENDS WITH YOUR AUDIENCE
Okay, maybe that’s a bit extreme. Best friend status with your audience might be a bit of a stretch.
But here’s the thing. You reeeally want to get to know your readers.
What are they working on? What are their needs? What are their frustrations?
I know, sounds kinda nosey doesn’t it? But it’s necessary.
If you don’t know their problems, how can you provide solutions? How will you know which products or services will best fit their needs?
So, connect with them. Learn about them. Build trust with them. Be virtual friends with them.
Creating this relationship with your readers is key to turning them into clients.Creating trusting relationships with your readers is key to turning them into clients.Click To Tweet
Think about it for a sec.
Aren’t you much more likely to buy a product or service recommended by someone you know and trust? I know I am!
Having a trusted source when it comes to solving a problem is awesome. And if you can be that source for your readers, then you’ve totally nailed it!
So now, the question becomes – how do you determine what exactly your readers are struggling with. What products or services should you recommend to help your new virtual friends?
Here are a few great ways you can do this.
Browse Facebook Groups
There’s a ton of awesome information to be found in good Facebook communities. Half the reason people pop into these groups is to find answers to their problems or learn about new ways to achieve particular results.
Go ahead and join, then stalk a few groups. You’ll learn a ton about what your audience really needs.
Ask New Subscribers
Have you started an email list?
As you continue to grow your list, be sure to connect with your new subscribers right off the bat.
Use your Welcome email as a tool to ask them what they’re having difficulty with and in what areas you can provide support.
Simply ask them – “How can I help you today? I’d love to hear from you!”
And you’ll be surprised with how many people reply to your email.
Survey Your Tribe
Sending a survey to your subscribers is an easy and effective way to check in with them and get the scoop on their current frustrations.
You’ll likely get more answers from your readers if you give them options (like a poll format), rather than having them write an actual response of their own.
People are more likely to respond if it takes minimal effort on their part. =)
2. YOUR MARKETING GAME IS OFF
Now this one is a bit tricky. At least it was for me when I first started my new blog.
As a newbie blogger, I envisioned using affiliate marketing as one of my main streams of blogging income. It looked so easy. I’d simply throw a few links into a couple solid blog posts and watch the passive income roll in.
Yeah, not so much. Not even close.
Properly promoting your affiliate links is insanely important to the success of your affiliate income.
Go figure, right?
If you’re not marketing in the right places, or if you’re not promoting enough, you’ll likely bomb out. And I speak from experience.
So, let’s take a peek at some of the best ways you can market your affiliate links.
Yep, this may be stating the obvious. But hear me out. I’m not just talking blog posts here.
Once you have your links strategically (and naturally) placed within your most popular blog post, I recommend rotating them through your sidebar.
You can include eye-catching product images, small banners, simple links, or even coupon codes.
Take a look at your options for each affiliate product and switch it up every now and then to see what works best.
Your Resource Page
I love this idea. When I first heard of it, I thought it was genius.
It’s kinda like a one-stop-shop for your readers.
Include a resource page in your navigation menu which takes your readers straight to a page filled with your affiliate products and services.
Here’s how I’ve done it in my menu.
My readers simply click on Blogger Tools and they get to check out all of my favorite recommended products and/or services in one central location. Totally brilliant.
I suggest putting your best performing affiliate links toward the top of the list for all eyes to see right away. Super simple, and effective.
Your Social Media
Facebook and Pinterest are your best friends when it comes to promoting your affiliate links.
Facebook provides the opportunity to get more personal with your audience, which is always a bonus.
Draft up a Faceboook post that resonates with your audience and link it to your most popular affiliate posts. You can post it to your Facebook page or within a Facebook group to maximize your exposure.
Here’s how I’ve posted to my Facebook page, Splendidblogger, with a post containing some of my best-performing affiliate links.
If you’re looking for a new Facebook group to join, click here to join my free group today!
Pinterest is straight promo heaven.
Pull together half a dozen (or more!) pins to market those amazing affiliate posts of yours all over the place. And don’t just pin them once or twice, I’m talkin’ multiple times a day, every day.
If you don’t have time to get it done manually, check in with my good friend, Tailwind to set your pinning on auto-pilot for days at a time.
I’m pretty sure my fingers would have fallen off by now if it weren’t for this awesome social media planning tool.
Your Lead Magnet
Stick your affiliate links right in your beautiful freebies!
It’s a high probability that your audience will be checking out your freebie at one point or another. So insert your affiliate links wherever they’re relevant to your content.
This is a super simple way to get more eyes on your links without much extra effort.
Need help getting started on an awesome freebie that will attract quality subscribers to your email list?
Snag your spot in my free course below!
Hello! Don’t forget about your VIPeeps!
Your email subscribers signed up to your list because they know you have valuable knowledge and information to share with them. So share it!
Every so often, tell them about one of your must-have resources, or link to a popular affiliate post.
As long as you’re not cramming it down their throats, your readers will appreciate your thoughtful recommendations. Make them feel special!
Total win-win situation right here.
3. YOUR CONTENT ISN’T CUTING IT
Are you creating the right kind of posts for your affiliate links?
There’s a fair amount of strategy behind successful affiliate posts.
It took me a minute to realize this when I first dipped into affiliate marketing. I’d have saved a lot of time and brain-wracking if I knew this from the start.
So, here’s the deal.
The posts that you create for your affiliate links need to be intentional. They need to have a purpose within your strategy or you probably won’t see that money come rolling in any time soon.
Amp up your traffic and sales by drafting up these two types of posts for your affiliate products.
People love to get first-hand feedback on a product they’re interested in. Create an in-depth review of your personal experience with the product.
Give a detailed description of what it is. Share what you like most about it. And most importantly, provide your honest-to-goodness recommendation.
I love reading these! Tutorial posts are often some of my favorite ways to determine whether or not to buy something.
Share a detailed description of how you use the product. Show them how they can easily do the same by following the steps in your post. You’ll find that these types of post often convert really well.
So get to writing a few of these bad boys ASAP.
4. YOU’RE NOT SHAKING YOUR MONEY MAKERS
Eventually you’ll notice that a small portion of the products and services you’re recommending to your audience are those that bring in the most moolah.
Behold, the 80/20 rule.
If you’re not familiar, it goes like this: 20% of the products and/or services you focus on will bring 80% of your results.
So, if you’re not giving extra love to that 20% (those awesome money makers of yours) you’re totally missing out!
Here are few ways you can further promote your best-sellers:
1. Pop those popular affiliate posts into your navigation menu (you know, at the very top of your home page). BAM. Front and center. Make it easy for your audience to stumble upon these posts drenched with your awesome recommendations.
2. Highlight your top-selling affiliate products on your resource page. Bring them right up to the top of your list so your readers know they’re your faves.
3. Be sure your links are included in as many of your popular posts as possible. Take a look at your analytics to see which of your posts are performing the best. Then weave them into these posts as naturally as possible.
Stuffing your affiliate links into your posts just for the sake of including them is SO obvious to your readers. It’s a total turn off.
So be sure to consider the context of your post when you’re making your recommendations.
5. YOU’RE NOT KEEPING TRACK
This is one of the biggest motivators for me. Watching all that hard work turn into passive income is extremely encouraging.
If you’re not keeping track of your sales, you’re missing out on an opportunity to celebrate each of your achievements (no matter how large or small) and further inspire you to reach your goals.By recording your dreams and goals on paper, you set in motion the process of becoming the person you most want to be. Put your future in good hands—your own. —Mark Victor HansenClick To Tweet
Simply jot down your sales as they come in monthly, weekly, or even daily.
It feels good to recognize your successes as they come in. Break out that happy dance! You fully deserve it!
I use a simple tracker to see which products are performing best (remembering that 80/20 rule) and to provide some of that good old motivation.
And sometimes that’s all we need to keep us blogging, right?
What are some areas your affiliate marketing could use some help?
If you’re totally killing it, then a big fat high-five to you!
But if you’re scratching your head wondering what gives, I highly recommend implementing the above strategies to watch your passive income grow.
Now get out there and work those links, girl!
And feel free to shoot me an email with any questions or comments you have along the way! I want to hear from you!
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