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So, you’ve started your blog and now you’re ready to rock it.
You’re ready to grow blog traffic and watch those readers mob your site.
But where is er’body? Where are all of your readers?
I feel ya. Driving traffic to a new blog can be pretty dang overwhelming.
Where the heck do you even start, right?
After a boat load of trial and error, and an insane amount of research, I’ve discovered a few strategies that truly make a difference in my blog traffic.
So, today I’ll save you a little time and heartache, and show you what really works to grow blog traffic you’ve been craving.
Let’s get this party started.
HOW TO GROW BLOG TRAFFIC
If you plan to create a blog that turns a profit, you need targeted traffic.
You need traffic that shares your content, engages with your blog, subscribes to your email list, and ultimately buys your products and services.
Sounds like perfection, right?
But how do you make this happen?
1. WRITE FOR YOUR READERS
It’s not always about you in the blogging world, my friend.
The trick is to write about what your readers are searching for.
Give Your Readers What They Want
There are a few reasons why people search the web.
We jump online to be entertained, inspired, and to find answers to a problem.
Your job is to create posts that feed your audience.
But the question is … what do they want? And what do they need?
Here are a few ways you can play detective to find out:
Find yourself a handful of engaging Facebook groups and pay close attention to what other members are posting.
Do you see a recurrence of similar complaints? Are the same questions asked by a variety of members? What are popular topics that you notice members bringing up?
These are all indicators of posts your readers will flock to read.
If the topic is popular among your Facebook groups, it’ll likely be a popular blog post.
And if you have your own Facebook group, go straight to the source. Ask your awesome peeps directly!
I like to do this by taking a simple poll.
Here’s an example of a poll I took to in my Ladies Blog For Business Facebook group to find out which types of posts my audience will benefit from most.
Now I know my readers want to read up on ways to boost their blog traffic. It’s that simple.
Looking for a few awesome Facebook groups to join? Snag my list of over a dozen of my faves in my free blogger Resource Collection!
Or feel free to join my Facebook group full of awesome, supportive ladies by clicking here!
Pinterest is definitely one of my favorite ways to find out what’s trending with my readers.
It’s insanely easy to see what’s popular by running a quick search.
Let me show ya.
Below is an example of how to search Pinterest for blog post ideas within the healthy family meals niche.
Simply type ‘healthy family meals’ in the search bar and Pinterest will list popular searches for healthy family meals (with the most popular listed from left to right).
Here you’ll see that two of the most popular searches are for healthy family meals on a budget and clean eating for families.
Pretty simple, yeah?
Now you’ve got two ideas for a couple trending posts at your fingertips.
Ask Your Subscribers
Have you begun to build a tribe of your own?
If you have, good for you girl!
If not, I gotcha covered.
Check out this post to start your email list, and then grab my free course to help you grow it like a weed.
Once you have your own tribe, you can reach out to them in your weekly emails.
Add a little blurb at the bottom of your email asking them directly.
Here’s how I occasionally ask within the emails I send to my subscribers.
Ask them what they need help with. Ask them what their frustrations are. Ask them how you can provide more value.
They’ll love that you are engaging with them and genuinely want to help them achieve their goals.
2. CREATE STRATEGIC POSTS
Once you know what your audience wants, decide how you’ll give it to them.
There are a few different types of posts that typically get more attention than others.
Here are a couple of my faves that receive good traffic if you’re strategic about them.
Expert Roundup Post
Have you seen these? I love these types of posts.
Lots of good info for your audience rolled into one great blog post.
Essentially, an expert roundup is a one-question group interview.
You reach out to a number of experts in your niche and ask them a specific question. You then post their responses in your blog post in a list format.
This is a great opportunity to network with top bloggers in your niche and link to a bunch of reputable sites in one shot.
Find out how you can create a killer expert round up post from start to finish with Brian’s post at Smart Blogger.
Ego-Bait List Post
Who doesn’t love a good shout out, right?
Similar to the expert roundup post, the ego-bait list post is basically a list of your niche’s top bloggers and influencers.
However, this time you’re simply listing them as authorities in your niche, rather than interviewing them and providing their answers in your post.
See exactly how to create and execute an ego-bait list post to skyrocket your traffic in Julian’s post on Mathew Woodward. So good!
3. SOCIAL MEDIA
You need it in your life.
Facebook, Twitter, and Pinterest will all likely have a place in your blogging strategy at some point. Hopefully from the beginning.
The thing is, without throwing your posts up on social media, you’re likely missing out on heaps of lovely blog traffic.
Seriously. Lots of it.
You could be cranking out some of the best content in the world and it may fall flat simply because you’re not promoting it. Give your readers a chance to find you and share your awesome posts!
My favorite way to encourage my readers to share my posts is with Social Warfare, a simple WordPress plugin. It makes it insanely easy for my audience to share my posts and pages all over social media with a simple click of a button. A definite must when you’re hustling to get the word out about your new blog!
Some of the best social media platforms to pop your posts on are:
Yep. Tweet your content for the whole wide world to see.
And do it multiple times while you’re at it. One little tweet is likely to be overlooked or lost in the shuffle. Throw it out there a few times to make sure your followers get the opportunity to check it out.Tweet your killer content multiple times to get as many eyeballs on it as possible.Click To Tweet
And even better, make yourself some Twitter buddies.
Find some of your favorite bloggers on Twitter and follow them. Retweet some of the amazing things they post and include their username when you do it.
They’ll notice the love you’re sending their way AND you’ll have new quality tweets to share with your followers.
Pinterest is a visual search engine full of pretty images and a wide variety of content.
If you haven’t noticed, it’s an uber popular way to share your content with millions of potential readers.
Create a few eye-catching, vertical pins to promote each of your posts on your boards and on group boards.
Here are a couple of my pins that have promoted my posts well.
You want to create tall, clean, and easy-to-read pins that your audience can’t wait to click on.
I like to mix it up with some manual pinning AND using a scheduling tool like Tailwind and/or BoardBooster.
Every Sunday I pop pins into Tailwind for the week and set it on autopilot.
And I use BoardBooster to schedule my own pins to Pinterest group boards multiple times each day for even more exposure on the interwebs.
Promote, promote, promote!
One of my favorite reads on getting started with Pinterest is from mom blogger, Elna, at Twins Mommy. She’s got an awesome breakdown with 12 Proven Hacks to Grow your Blog Traffic Using Pinterest.
Totally recommend checking it out.
I freakin’ love Facebook.
It was my happy place when I first began promoting my blog. And I still love it today!
Facebook groups are where it’s at.
Find yourself a half dozen good ones so you can share your posts, learn from fellow bloggers, and develop new blogger friendships!
There are some great Facebook communities out there to help you grow your blog following.
I suggest finding those that provide support, encouragement, and opportunities to promote your content.
Building relationships with other bloggers will be one of the best things you can do for your blog in terms of exposure and traffic.
4. NETWORK WITH OTHER BLOGGERS
Some bloggers love this strategy, while others avoid it like the plague.
And I totally get it.
Reaching out to other bloggers in your niche can be scary at first.
You’re new, you don’t have much experience, and it all seems overwhelming.
But here’s the thing.
Your blog will become MUCH more successful if you network.
You’ll broaden your audience, grow your traffic, learn tips and tricks from other bloggers – there are endless benefits from working with others, especially those within your niche.
Here are some of the best ways I’ve found to network with fellow bloggers:
This is probably the more common way to get your feet wet in networking.
It’s the perfect way to begin interacting with other bloggers and begin swapping audiences.
Not sure how to get started?
Hop in to your almighty Facebook groups and look for Collaboration threads. Find another blogger that has a similar niche and ask if they’d be interested in guest posting.
Easy as pie.
You can also Google it. Simply head to the Google search bar and type in ‘write for us + your niche‘ and you’ll have options at your fingertips.
Here’s an example of how you’d search Google if you blogged about travel.
Another popular way to get in front of another audience is by collaborating on a joint webinar.
Partner up with a blogger who has a similar target audience and offer a webinar on a trending topic in your niche.
Webinars are an awesome opportunity to show your readers a bit more of your personality.
They’re wonderful for adding value and strengthening relationships at the same time.
Definitely look into co-hosting a webinar if you’re looking for a fun, new way to network and quickly increase your traffic.
5. LEARN SEO BASICS
You’ve heard about it, but are you doing it?
Getting that SEO (Search Engine Optimization) into high gear for each of your blog posts is crazy important. And it’s often something bloggers tend to overlook.
Either cause they just don’t know the benefits, or because they don’t want to take the time to lean the basics.
I know, who has time to learn one more thing these days, right?
But, it really should be done – especially when you’re workin’ those tail feathers to grow blog traffic.
So, here’s a high-level checklist of SEO love to give to each of your blog posts.
1. Choose strong keywords or longtail keywords – These are words that people would likely use to search for when they want to find a particular blog post.
2. Optimize your photos – Name your image files with the keywords you are targeting for your post.
3. Use meta descriptions – Make sure to pop in a meta description for your post. This will be the brief summary displayed under your website when it comes up in search results.
4. Interlink your posts – Be sure to include links to your related posts. The idea is to keep your readers from leaving your website once they read your post. Try to entice them to stick around for another awesome article.
5. Edit your permalinks – Permalinks are the words at the end of a blog or website URL. I like to remove the date to make things flow a tad nicer. It just looks cleaner and more professional. And of course, helps improve those search results.
I’m also a HUGE fan of the Yoast SEO plugin. It provides suggestions on how to optimize your website and help it rank higher in searches. AND there’s a free version, which is what I use. Good stuff.
If you’re looking for even more ways to rank high with Google, snag a copy of my FREE short ebook, SEO Simplified: An SEO Guide for Beginner Bloggers. You’ll find step-by-step guidance to get your website SEO’d like crazy.
Whelp, there ya go!
If you want to watch your audience to grow and your traffic to thrive, you gotta put in the work.
And you can totally do this!
Begin to grow blog traffic ASAP by implementing these strategies today. And if you feel stuck, shoot me a quick email.
I’d love to hear from you!
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How To Start An Email List For Beginner Bloggers
Why I Switched to ConvertKit And How It Grew My Email List
How To Start A Blog For Beginners